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Download our "7 Rookie Mistakes That'll Crush Your Dreams of Playing College Sports" cheat sheet to avoid being one of them.

The proven step-by-step e-course to get recruited, 
play college sports and save money by doing it.
Elizabeth Donoghue
Parent of 2018 Grad
"Mikey applied to Emory, ED, last night, and to Binghamton the night before. I feel a huge sense of relief that this is done. No matter the outcome, you have been a life saver, a valuable mentor and an all-around good guy throughout this process. "
Meet Hans Hanson
Your Guide & Mentor through the College Recruiting Process
  • Inspired by the experience of his son playing Division 1 Baseball, Hans began his career as a College Advisor. He has been in your shoes, exactly where you are today. It was the challenges he and his son had to overcome through the college recruiting process that has driven his passion of advising families over the past 15 years.

  • He has been featured on national media outlets such as CNBC, USA Today, Wall Street Journal, Forbes, Fox Sports, Fast Company and Inc 500.

  • He is the author of multiple books including "Be a Recruited Athlete: The Secret to College Recruiting" and "The Inside Secrets to Playing College Sports: What Every Mom and Dad Must Know."

  • Thousands of successful students later, he is excited to bring you this special knowledge in a well thought out, step-by-step system. The next best thing to having him in your living room!
What is The College Recruiting Formula?

The College Recruiting Formula is the foundational knowledge that every parent of a high school student must have, presented to you in a step-by-step e-course.  We teach you how to start the recruiting process plus how to handle special events such as Showcases, Coaches Meetings, Applications and other important events unique to Athletes.

The College Recruiting Formula is the step-by-step system to take control of your future... we don’t leave it up to the big, expensive companies that take your money and simply send your profile to hundreds of schools blindly. We don’t leave it up to your travel coach or your guidance counselor...we leave it up to YOU.

Get Recruited
Become a desirable prospect that gets recruited by college coaches.
Earn a Scholarship
Leverage your athletic talent to reduce your college costs.
Play College Sports
Making the team isn't good enough. You want to get off the bench and play.

Your College Recruiting Starts Here

Winning This Process Depends on What You Know

Inside Secrets to Playing College Sports

8 Fallacies to Playing College Sports

You will learn how to specifically create your own advantages and increase your odds of becoming a recruited athlete. We will introduce to you our formula for playing college sports and achieving college success.

You will learn how to avoid the biggest and most common mistakes made by athlete-families, year after year. You will immediately adjust your "thinking-cap" in the direction of doing things right.

The Complete Course

Instant access to the step-by-step guide to getting recruited, including:

What To Do and When To Do It, The Steps Ahead

Not sure what to do and when to do it? This guide and downloadable checklist will walk you through step-by-step.

  • Know what to do as a student-athlete and when to do it.
  • A plan that results in time to focus on what's important, leaving urgency and chaos to others.
  • Don't miss a thing, get ahead of the game.

Costly Mistake: Letting valuable time pass by and missing opportunities to build credentials.

Getting Started, The Kick-off

Take your first step on your journey to playing college sports by creating a strategic plan.

  • Build a college list matching the student-athlete's qualifications, interests and needs.
  • Get organized and impress the college.
  • Learn the importance of pursuing colleges not based solely on sports interest. 

Costly Mistake: Thinking that it is someone else's job to find your child their right college fit.

Creating Your Strategic Plan

Begin effectively communicating with college coaches and admission counselors.

  • Create a marketing package to specifically target coaches from the colleges on your list.
  • Learn how to properly involve the Admissions Office in this dual path process. 
  • Convert simple communication tasks into daily routines for building relationships. 

Costly Mistake: Not having an up-to-date personal marketing package.

Cultivating The Winning Mindset

Take ownership of your outcome to achieve your goals and dreams.

  • Create your own advantage over the competition.
  • Develop a strength of purpose that builds confidence and overcomes fear.
  • Set goals and keep your eyes on the prize. 

Costly Mistake: Having big dreams without taking big action.

The Inside Secrets to Meeting and Impressing Coaches

Connect with coaches in a meaningful way beyond casual emails and camp invitations.

  • Extend a 10-minute meeting with a coach into an hour-long one.
  • Gain the trust and interest of the coach by being well-prepared.
  • Ask insightful and probing questions of coaches. 

Costly Mistake: Going into a coach's meeting unprepared.

Going from Evaluation to Recruited Athlete

Move from coach-interest to evaluation of athletic fit.

  • Plan for evaluations of coaches known to you (this is the difference-maker and is missed by the majority).
  • Follow-up with coaches to get your private feedback call (it doesn't just happen).
  • Use private feedback calls to clarify your options. 

Costly Mistake: Thinking coaches will magically appear at your games to watch you play.

Getting Offers and The Business of College Sports

Learn the economics of college sports and how to leverage your athletic abilities to get a great education for less.

  • If you are going to play the game, then know the rules by which you are playing; we give you the playbook. 
  • Decipher real, credible offers and actionable communications from those that aren't.
  • Take control of the process (you have more than you think) to avoid overpaying by tens of thousands. 

Costly Mistake: Being drawn in to mere morsels of college praise in false beliefs of recruiting interest.

The Keys to Maximizing Scholarships

Learn the rules of the scholarship game and how to win at it.

  • Know how scholarships work and how the NCAA rules affect them.
  • Know the coach's situation and the true meaning of their offers.
  • Know how the game is played and understanding the coach's real intentions.

Costly Mistake: Jumping to accept offers lacking in credibility and substance.

Special Bonuses Included In This Offer
Coach Communication Scripts
Save hours and avoid costly mistakes by downloading our bonus coach communication scripts. These scripts walk you through how to email and call college coaches and help you understand the questions to create the best first impression. 
Secrets to Showcase Events
Sign Up and Pay, Show Up and Play, Go Home and Pray: That's what others do, but not us. We make showcases worthwhile. Make your investment in showcases payoff with this bonus training.
The Ultimate Guide to Being Recruited
Get the comprehensive 106-page guide and workbook to help you master the art of getting recruited, playing college sports and saving money in the process. ($75 in-store cost)
How Do I Get Started and What Does It Cost?

The Gameplan


Our "College Recruiting Made Easy" Cheat Sheet

Video to take you step by step through the Cheat Sheet

Your College Intel



50 questions to ask the coach and how to ask them 

NEW e-book:  "Dissecting the Big Business of College" 

e-book:  "How to Create a Personal Marketing Package" 

Scripts & Templates to Connect to College Coaches/Admissions (simply copy and paste!)

106 page Workbook & Guide for Athlete Families

The Total Package

The College Lift-off



College Review & Strategy Call:

  • 1 hour full family conference call discussing College Goals for putting together your Personalized College List

1 Hour Follow-Up Call to Review & Refine Your College List

Personalized College List

Custom College Timeline

A Strategic Plan

106 page Workbook & Guide for Athlete Families

50 questions to ask the coach and how to ask them

NEW e-book:  "Dissecting the Big Business of College"

e-book:  "How to Create a Personal Marketing Package"

Scripts & Templates to Connect to College Coaches/Admissions (simply copy and paste!)

Peace of Mind and Calm in the Family

2-Week Turnaround

How about a guarantee?
College Recruiting Formula comes with a 30-day 100% money back guarantee. 

I pride myself on high quality programs that actually work…if you put the work in. Meaning, if you do what I teach you, good things happen. If you don’t do it, nothing good happens. Shocking, right?

If within 30 days you are unhappy for whatever reason just email our customer support and you will receive a full refund.  My team and I stand behind College Recruiting Formula 100%.

"A true friend and mentor.  I went from average HS Player to Captain of Division 1 team."
CJ Lukaszewski
"Proud Division 1 Athlete with an experience no one can ever take from me.
Alex Bavasi
"Hans is a great friend even today.  He helped me succeed as a two sport athlete (a starter in both!). 
Steve Tedesco
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